The full-size box sold through card shops rather than big-box stores. It has the most packs and the best odds, and most modern hobby boxes guarantee at least one autograph or memorabilia card. Pack and card counts vary by product line. Older listings sometimes call this a wax box.
Blaster Box
The small retail box sold at stores like Walmart and Target, usually the cheapest full box on the shelf. Autographs are not guaranteed, but many blasters carry exclusive parallels you cannot pull from a hobby box.
Cases
The factory-sealed carton a product ships in, holding a set number of boxes. A full case is the whole carton; an inner case is a smaller sealed block from inside it. Case buyers get untouched pack sequencing and a lower price per box. Some rare cards are seeded about once per case, which is what collectors mean by a case hit.
These are the best prices we could find for this product across the 27 retailers we follow for
2024-25 Upper Deck Allure, checked daily. Prices move constantly and stock sells
out; always confirm on the retailer’s own page before buying.
For collectors who want hits without Cup money. Figure on an auto or relic every box or two, with rookies you'll actually recognize.
Q2What's the main draw of 2024-25 Allure?
It's all about the rainbow parallels and color-themed inserts. The chromium base cards come in multiple rainbow versions (Black, Red, Orange, Green, Blue, Purple), and Color Flow returns as the centerpiece insert where you build five-card rainbow sets per player.
Q3How many rookies are in this set?
There are 50 rookies in the 150-card base set, and you'll pull roughly one per pack on average. They also come in all the same parallel versions as the veterans.
Q4What are the new inserts for 2024-25?
Colorful Futures focuses on young stars like Connor Bedard, Protectors of the Ice highlights goalies, and Across the Pond celebrates international players. All three have multiple parallel tiers and rare autograph versions.
Q5How do the rainbow parallels work?
Base cards pull at different rates depending on the parallel: Black Rainbow is most common (1:3 packs for veterans), then Red Rainbow (1:6), Orange Slice (1:12), and rarer numbered versions like Green Rainbow (/99), Blue Line (/35), and Purple Diamond (/10). There are also 1/1 Golden Treasures and Printing Plates.
Q6What autographs are in this product?
Autographs appear on base card parallels (Red Rainbow Auto 1:48 packs, Blue Line Auto /35, Purple Diamond Auto /10, Golden Treasures Auto 1/1) and on insert cards like Color Flow Full Rainbow Auto (1:24 packs) and Colorful Futures Auto (1:240 packs). Odds vary significantly by parallel tier.
Q7Is there a guaranteed autograph per box?
No. On average, a hobby box yields one autograph or Doubloons card, but this is an average across all hit types, not a guarantee. Your actual box might have a short-print insert instead.
Q8What makes Color Flow special?
Each player has five Color Flow cards representing a rainbow progression (Red-Orange, Orange-Yellow, Yellow-Green, Green-Blue, Blue-Purple). Collectors hunt complete sets, and the rarer colors like Blue-Purple pull at 1:14 packs. Spectrum parallels add numbered versions (/199 down to /25), and there's a 1/1 Golden Treasures version.
Q9How does this compare to other UD chromium releases?
Allure is UD's dedicated color-parallel product, similar in spirit to O-Pee-Chee Platinum but with its own insert lineup. The focus is on running rainbows and building themed sets rather than heavy autograph content.
Q10When did 2024-25 Upper Deck Allure come out?
It dropped February 12, 2025.
Q11What's in a 2024-25 Upper Deck Allure hobby box?
8 packs per box, 8 cards per pack
Q12What's the cheapest 2024-25 Upper Deck Allure hobby box right now?
Cheapest we're tracking is $154.99 USD. Prices update daily, and the trend arrow on this page shows which way it's been moving.
Q13Where can I buy 2024-25 Upper Deck Allure?
We track listings across the major North American card shops and surface the best price up top. The Buy on eBay links go through the eBay Partner Network.
What to Expect
2024-25 Upper Deck Allure Hockey
2024-25 Upper Deck Allure is a chromium hockey release built around rainbow parallels and color-themed inserts. The set features 100 NHL veterans and 50 rookies, with Color Flow returning as the flagship insert and new additions like Colorful Futures, Across the Pond, and Protectors of the Ice.
Autographs
1Autograph per box on average
On average per hobby box
2Serial-numbered cards or short-print inserts
9Across the Pond, Color Flow, Colorful Futures, or Protectors of the Ice inserts
8Black Rainbow, Red Rainbow, or Orange Slice rainbow parallels
8Rookie cards
Inserts to watch
Color Flow1 in 4 packs (Red-Orange), 1 in 14 packs (Blue-Purple)The flagship insert with five-card rainbow sets per player; collectors build complete color progressions from Red-Orange through Blue-Purple.
Colorful Futures1 in 12 packs; about 1 in 2 boxesFocuses on young NHL talent like Connor Bedard; features multiple parallel tiers and rare autographs at 1:240 packs.
Protectors of the Ice1 in 17 packs; about 1 in 2 boxesGoalie-focused insert set featuring top netminders like Ilya Sorokin; includes parallels and autograph versions.
Across the Pond1 in 20 packs; about 1 in 2 boxesCelebrates international hockey stars; offers spectrum parallels and autograph variants.
Doubloons1 in 72 packs; 1 in 9 boxesShort-print insert featuring top rookies, active stars, and legends; one of the harder hits to pull.
16-Bit1 in 720 packs; 1 in 90 boxesUltra-rare digital-inspired design featuring a mix of stars and rookies; extremely difficult to chase.
Fast facts
Released
February 12, 2025
Box config
8 packs per box, 8 cards per pack
Top rookie
Macklin Celebrini
8 CARDSPER PACK
=
8 PACKSPER BOX
By CardStock Editorial·
Price history
Last 30 days
CanadaUSA
Canadian prices in CAD, American in USD. A break in a
price line means every shop was sold out that day; a day we did not
scrape carries the last known price forward.
